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Programme: Professional Development
Course: Introduction to Marketing

Who is this course for?
The course is designed for those who are new to marketing or require a refresher of the principles and practice of the marketing approach to business.
The marketing of education has grown in its importance over recent years as more establishments offer a wider variety of courses and our customer base widens both geographically and commercially. This course will provide an understanding of the dynamics of a marketing approach to the business and give delegates the tools to enable them to be able to develop a marketing plan for their business sector.
By the end of this course you will:

  • Understand the practical principles of marketing in the education sector
  • Be able to apply analysis tools to understand dynamics of the market
  • Be able to conduct a marketing audit & competitor analysis
  • Be able to segment, target and position your product offering
  • Understand the 4p’s and 7p’s of the marketing mix
  • Understanding communication and sales tools
  • Know how to use your marketing metrics to evaluate your marketing activity 

Effective Behaviour Framework
This course will support the Delivering excellent service behaviour at Yourself level.

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LSE Training and Development System - version
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